Keanu Reeves wears a Carl F. Bucherer Manero AutoDate watch in all John Wick films, including John Wick (2014) and John Wick: Chapter 2 (2017) and John Wick: Chapter 4 (2023).

John Wick wears a the Manero AutoDate with stainless steel case, silver dial, black leather band, reference number 00.10908.08.13.01. The same model is also available with a blue dial or in gold case variations.

The automatic watch features a CFB 1965 caliber with a 42 hours power reserve.

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John Wick wears the watch mostly on the inside of his wrist (with the case under the wrist, see one of the images on the left, including the most recent movie John Wick 4). In a clear promo shot, the watch is lying next him on his bedside table.

John Wick also wears the Carl F. Bucherer Manero AutoDate watch (or at least a Carl F Bucherer watch) in John Wick: Chapter 3 - Parabellum which premiered on May 17th 2019, but this is not yet confirmed. In John Wick 3, actor Ian McShane wears a Carl F. Bucherer Manero AutoDate with black dial.

In John Wick: Chapter 4 he definitely wears the same watch again, on the inside of his wrist, as can be seen in the trailer. In Chapter 4 we can also see a Carl F. Bucherer Pocket Watch.

Affordable alternative

If you're looking for the same style watch, then perhaps the Orient Bambino watch is a good option. Note that this watch is slightly bigger (40mm vs 38mm) and thicker (12mm vs 9mm) than the Carl F. Bucherer watch.
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The appearance of Carl F. Bucherer watches in the John Wick films is part of an official product placement deal with Carl F. Bucherer and is no coincidence: director Chad Stahelski is a brand ambassador for Carl F. Bucherer since 2014. The sponsor wall at the world premiere of John Wick in Hollywood featured only Carl F. Bucherer logos.

A 50-piece limited-edition version of the Carl. F Bucherer Patravi ScubaTec was produced exclusively for VIPs including John Wick 3 cast and crew. The model was not for sale and might pop up on eBay at some point. Keanu Reeves and director Chad Stahelski got their own personalized versions of the watch, as will many important people who participated in the movie, read more on A Blog To Watch. A similar variation of the Patravi ScubaTec model can be spotted in he Meg and another Patravi Scubatec limited edition is worn by none other than Sly Stallone in Rambo Last Blood.