TAG Heuer Carrera Calibre 16 Day-Date - Leonardo DiCaprio
In the 2009 “What Are You Made Of” ad campaign, Leonardo DiCaprio sports a TAG Heuer Carrera Calibre 16 43mm Day-Date. The exact modelnumber is CV2A10.BA0796. His Carrera has a black aluminium bezel, a black dial with 3 registers: chronograph hour at 6 o’clock, running second at 9 o’clock and chronograph minute at 12 o’clock. Hand-applied arabic numerals. Polished-finished hands with luminescent markers on hour and minute hands for improved legibility in darkness. Large day-date window at 3 o’clock. Enlarged crown to remind the stopwatches. Water resistance: 100m. Movement: TAG Heuer Calibre 16 - Automatic Chronograph.
Leonardo DiCaprio Brand Ambassador for TAG Heuer
In a unique three-year agreement that is more of a synergistic partnership than commerce, TAG Heuer announced on January 29 2009 Leonardo DiCaprio as its Brand Ambassador with the royalties generated from the deal going to support the Natural Resources Defense Council (NRDC) and Green Cross International.
DiCaprio replaced Brad Pitt whose six year contract with TAG Heuer expired in November 2008.
In the movie Inception, DiCaprio wears a TAG Heuer Carrera Automatic which most likely is the result of his partnership with TAG Heuer.
Actor Leonardo DiCaprio has a long history of environmental philanthropy. Co-writer, co-producer and narrator of The 11th Hour, a well-received 2007 documentary on the world’s eco-system, DiCaprio speaks regularly on ecological issues and is a prominent board member of NRDC.
DiCaprio’s commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years. In addition, a multi-million dollar commitment from Mr. DiCaprio will go to support environmental charities.
“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership."
