Michelle Obama wears a ToyWatch Neon Plasteramic Ultra Violet watch during a visit to Paris, France.

This bright purple watch is from new watch brand ToyWatch which has quickly gained popularity among celebrities in the last few years, especially after an endorsement from Oprah. ToyWatch timepieces are lightweight, oversized plastic watches, inspired by high design timepieces. The exact violet version that Michelle Obama wears can be found at Amazon for only $195.

Dakota Fanning has been spotted with this exact same purple watch.