Jack Bauer (played by Kiefer Sutherland), the CTU agent in the tv series 24, wears a Rolex Submariner Date 16610 (black face and black dial) in the first season.
Upcoming basketball star Jesus Shuttlesworth is offered a Rolex Oyster Perpetual Day-Date watch by sports agent Dom Pagnotti in Spike Lee's 1998 movie He Got Game, but Jesus refuses to take the Rolex.